For Mother’s Day 2016, Holden Australia collaborated with Kids Business Communications to orchestrate the #HoldenMums pre-Mother’s Day Event.
Kids Business gathered a selected group of high-profile parenting and lifestyle bloggers to embark on an interactive mystery trip experience to the Yarra Valley.
This self-driving initiative provided the ultimate platform for bloggers to experience the brand first hand, whilst maintaining the fun and vibrancy of a group catch up. Part pampering, part presentations, this event delivered outstanding feedback and social traction from bloggers who enjoyed the experience and Holden’s hospitality.
As part of this campaign, Kids Business worked with Holden to shape the event, attract the best-fit bloggers, assess feedback, generate brand insights and also worked with bloggers on follow up brand coverage.
- 12 attendees
- Collective SM Fans: 362K+
- Collective MUV’s: 174.1K+
- 100% of event attendees shared the experience of #HoldenMums on their social networks.
- Post survey results indicated 100% of are more likely to consider purchasing a Holden vehicle in the future, with 2 bloggers currently negotiating immediate purchase.
“Getting to test out the different cars (on our way there and back) instead of driving the same one both ways.”
“Thank you Holden for a fabulous Girls Day Out! Cannot wait to take another model for a spin soon!”
“Who knows maybe I’ll end up with a new Holden soon as this Mumma is needing an upgrade and I think I may have been convinced.”
“After this opportunity to get up and close, I am definitely keen to learn more about Holden. The newer look of the range is very appealing and the size of this vehicle in particular, impressed me.”