National Pop-Up Events: Dyson Good Food & Wine Show

Kids Business Communications was appointed by Dyson to attract high profile bloggers to the Dyson Kitchen pop-up events held at the Good Food & Wine Shows nationally.

As part of this campaign, Kids Business was responsible for building awareness about the events amongst the blogging community and for inviting influencers throughout VIC, WA, NSW and QLD event. Post events, Kids Business coordinated product reviews with the bloggers. More

Myer #Giftorium National Launch

Following the success of last year, Kids Business Communications was again appointed by Myer to launch the 2015 Christmas Giftorium via a series of bespoke events across VIC, NSW, QLD. Over 100 influential lifestyle, beauty and parenting bloggers with a collective reach of 8.4M+ attended. More

How to increase ROI when exhibiting at events

Brands invest time, money and resources into creating an impressive stand presence when exhibiting at 3rd party consumer events, shows, and exhibitions to impress visitors.

An exhibition is therefore the perfect platform to host a pop up brand event/experience for VIP guests, bloggers and media, given the brand is already looking their best, resourced and ready to communicate key messages -no additional overheads are required.

Kids Business is working with many brands to leverage their involvement at consumer exhibitions and to generate media and blogger coverage, both on the day and post event. As a result, brands make the most of the event by: educating bloggers and media directly, ignite instant social media discussion and generate post event coverage, seeded stories, promotions and product reviews. More

Bespoke Spotlight Event: National Craft Month Preview

(updated March 2017)

Kids Business has been collaborating with Spotlight over 4 years via a series of influencer events to coincide with key campaigns including Christmas and National Craft Month. Most recently on the 2017 National Craft Month Launch, a targeted pool of influencers were secured to attend the launch and then create meaningful content throughout the campaign. 80+ pieces of exposure were generated within 3 weeks.