How brands are leveraging blogger content to amplify reach. Case Study: Mitsubishi Motors


“Thanks so much Kids Business! This whole campaign was super easy and professionally managed as we’ve come to expect dealing with Kids Business. This is the first time we’ve really utilised the stories as much as we could with blog stories, Plista campaign and Facebook campaign and the results are much stronger.  It’s worth noting that one of the posts has had 2,211 views on our blog and has done very well on Plista. Thanks again for facilitating this campaign for us!” Mitsubishi More

The HoMedics Beauty Blitz starts here

HoMedics LogoKids Business Communications represents HoMedics Australia to produce product coverage in Media and Influencer networks. The four campaigns undertaken to date have focused on core PR and Blogger initiatives to generate consumer brand awareness including: More

MyMedela Integrated PR campaign

medela logoMedela Australia are the leading suppliers of breastfeeding pumps and wanted to generate attention for their new App MyMedela.

Kids Business Communications was tasked with the role of promoting an initiative and product with limited appeal (i.e. the product is strictly for breastfeeding mums and mums to be). More

National Pop-Up Events: Dyson Good Food & Wine Show

Kids Business Communications was appointed by Dyson to attract high profile bloggers to the Dyson Kitchen pop-up events held at the Good Food & Wine Shows nationally.

As part of this campaign, Kids Business was responsible for building awareness about the events amongst the blogging community and for inviting influencers throughout VIC, WA, NSW and QLD event. Post events, Kids Business coordinated product reviews with the bloggers. More

Myer #Giftorium National Launch

Following the success of last year, Kids Business Communications was again appointed by Myer to launch the 2015 Christmas Giftorium via a series of bespoke events across VIC, NSW, QLD. Over 100 influential lifestyle, beauty and parenting bloggers with a collective reach of 8.4M+ attended. More

Kids Business to drive blogger outreach campaign for Mitsubishi

Kids Business Communications to work alongside Mitsubishi Motors as part of 2016 Mitsubishi Outlander SUV launch

Kids Business will orchestrate a blogger outreach campaign for Mitsubishi Motors as part of the Australian 2016 Mitsubishi Outlander SUV launch.  This is the third campaign for Mitsubishi that Kids Business has been involved in. More