Kids have the spending power
The latest Cartoon Network New Generations study reveals children aged 4-14 wielding an annual spending power of $1.8 billion. 1,000 individuals, comprising children aged 4-14…
New research: Smartphone habits of Australian Mums
A new study by Roy Morgan Research has revealed some interesting insights into the smartphone habits of Australian mums by comparing their habits with those…
Continue Reading New research: Smartphone habits of Australian Mums→
Mums rely on mobile to research brands
A survey of 11,574 mothers in the UK by data insight company FanFinders has revealed that when it comes to researching brands and products mums…
Did you know – pregnant women access blogs twice as much as non-pregnant women
Recent data from Roy Morgan Research reveals, pregnant women are twice as likely as the average Australian to be reading or commenting on online blogs…
Continue Reading Did you know – pregnant women access blogs twice as much as non-pregnant women→
Mobile is crucial for brands targeting “Millennial Mums”
New research emphasises the relationship between Millennial mums and their smartphones. A Millennial mum is aged roughly between 19 and 35, 8 in 10 births…
Continue Reading Mobile is crucial for brands targeting “Millennial Mums”→
New research: 40% of mums now watch Christmas ads online first
New research from the UK has shown online video has beaten TV when it comes to Christmas ad viewing. 2000 mums were surveyed in the…
Continue Reading New research: 40% of mums now watch Christmas ads online first→