This is how you market veggies to children
New Research: In Pitching Veggies to Kids, Less Is More Parents may not be aware, but everyday a marketing battle is taking place in your…
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Social media-connected consumers reveal what makes them buy your product
A recent survey of greater than 10,000 social media-connected consumers was conducted by Social Media Link to learn more about the world of consumer recommendations.…
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Mothers and brand loyalty
UK research by parenting club Bounty on 20,000 mothers who were pregnant to those with children up to the age of 16 has provided some…
Women have taken over household finances
Research by EUMom on 3,376 Irish mothers has shown that women are now the key decision makers in their household’s finances. The EUmom managing director…
The Power of Millennial Mums- Summary of findings from a study conducted by Weber Shandwick and KRC Research
If your target audience is mothers aged between 19 and 35 then the findings of a recent study may be of interest. Weber Shandwick in…
Family Christmas Spending Results
Forget Santa; it’s Mum who decides how full the Christmas stocking will be this year When it comes to Christmas spending, mums are the gatekeepers…