5 marketing to mum tips to increase sales

Mums are a powerful demographic, given they tightly control 1.3 Billion of household spending. In an industry where mums have an abundance of options and brand loyalty is low, now is the time for brands to finesse how they market to mums, properly engage, and basically make sure they are delivering a stand out product that is better than competitors.

To be on the right track, brands need to nail these 5 marketing to mum tips: