Cocobella introduces new kids range of coconut water to bloggers at targeted event

RESULTS:

60 awesome bloggers learn about the product and tried first-hand at the Kids Business event

  • Cocobella introduced their new lunch-box friendly kids range, Cocobella Kids, to over 60 of the most influential mums in Australia who came along to the Bloggers BBQTM in January.
  • Collectively, these bloggers have over two million connections.
  • Whilst bloggers were being educated on the nutritional benefits of Cocobella Kids for their children, the children sampled Cocobella Kids coconut water on-site.
  • Bloggers were able to immediately establish that Cocobella Kids is both a healthy drink and liked by their kids.

24 bloggers inspired to write content rich product reviews

  • Following the event, Kids Business worked closely with 24 blogger to secure reviews.
  • The impressive pool of bloggers who commited to writing about Cocobella Kids boast 169K+ MUV, 119K+ Social Media Fan
  • Posts were live within 2 weeks of receiving product to compliment other brand advertising being rolled out simultaneously
  • As a result of the blogger activation, multiple product reviews for the brand heavily appear on page 1 and 2 of Google

Activated grass-roots sampling

  • At Kids Business’ recommendation, to both support the community and activate further trials/ discussion of Cocobella’s new range to the relevant target market, Cocobella is donating product to the schools/ kinder groups of the bloggers who wrote a review.
  • 7K units were sampled to students around Australia

Summary:

60+ bloggers learnt about the brand

24 bloggers wrote about the brand

Blog posts reached 289K+ audience

7k units were sampled over the promotional period