Want to fast track & guarantee your exposure to more mums? Here’s 3 solutions we will implement for you to ensure your success…
1). Come to the Marketing to Mums & Kids Conference (October VIC & November NSW):
This is Australia’s largest corporate event inspiring brands to best market to Mums. Meet 200+ like-minded individuals whilst uncovering the latest strategies, research & actionable insights to move your brand rapidly forward. Kids Business Communications will be presenting along with others such as BuzzFeed, Nickelodeon, Yahoo7 + many more!
Here, our director, Christie Nicholas, will be unveiling the results from our 2017/2018 Billion Dollar Mum – Market Research campaign, uncovering insights such as what influences Mums to purchase your products & so many more facts you can’t ignore if you market to mums. Use discount code KBMUMS17 for 20% off your full access ticket. More info here https://goo.gl/RMLWPT
Results sneak peak:
- 97% of mums rate ‘experiences’ as the most influential medium driving them to purchase
- 90% of mums read ‘reviews/online recommendations’ before making a purchase
2). Do what Kmart did and work with Influencers
Everybody is talking about how Kmart is absolutely nailing the support they are generating with influencers, obsessively passionate about their brand. These influencers are proactively promoting Kmart and influencing their readers.
What you might not have known, is that Kids Business first introduced Kmart to the influencer landscape via a private, bespoke event. Kmart also had a brand takeover of our Bloggers BrunchTM to unveil the new look Home products – to much fanfare!
The great news is that we can also work with you today, to plant the seed for future success. If you missed out on securing your spot at our October 2017 event, we have the 2018 Bloggers BrunchTM event filling fast. This is what large and smaller brands have said about the event.
3). Activate a Christmas PR campaign, or host a dedicated event
If you’re marketing to mums, kids or families with a must-have product this Christmas, we will amplify your results with a targeted PR Campaign, or even a dedicated Christmas event.
Our PR collaboration with global brand Portable North Pole delivered 75 pieces of coverage with 3M reach. Similarly our Christmas events such as what we’ve done with Myer or Spotlight always create online and offline buzz; Our last series of large pop up events with Myer generated 800 social media posts exceeding 5M reach! Whether it’s large or small PR campaigns or events, we have the connections and experience to deliver what you want.
Kids Business Communications is Australia’s leading PR and Marketing to Mums agency. All we do is connect brands like yours with the most influential Mums in Australia. From Food to Fashion, Health to Home, Beauty to Baby & everything in between, we provide brands with connections, resources and solutions.