Mamee Chef Product Launch

Kids Business Communications was appointed by Mamee to support them with the launch of their premium instant cup noodle range “Mamee Chef” in Woolworths supermarkets nationally.

Kids Business was responsible for building awareness amongst online influencers, coordinating trials and driving reviews for the new brand, which is perfect for busy adults looking for high quality, convenient lunch and snack solutions.

As part of the campaign Kids Business secured well aligned bloggers to trial the new Mamee Chef range and subsequently share their brand experience with their online community.

Results include:

  • 10 content rich reviews written by bloggers from the perspective of easy solutions for time poor/ working adults, gourmet and convenient lunch and snack solution
  • 678K+ collective reach of blog reviews (based on blogger’s combined social media reach and average unique monthly visitors)
  • 480 units sampled to target demographic via the blogger’s workplace or nominated charity group

Blogger feedback

“Would I purchase them again? Absolutely!”

“Mamee Chef Premium Instant Noodles will continue to make a regular appearance in our house as they are so easy to prepare, have authentic Asian flavours and save me from surviving on leftover sandwich crusts and yoghurt!”

“If you’re looking for something quick, easy and delicious for a snack or lunch I can definitely recommend Mamee Chef Noodles!”

Mamee Chef image