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Medela is the leading supplier of breastfeeding products, solutions and research to support mums in their breastfeeding journey. Kids Business was appointed to Identify and Engage with pregnant Australian celebrities and influential personalities to introduce them to the Medela Australia brand, products and initiatives.

Outcomes:

  • Kids Business continues to research and identify key Celebrities and influential personalities Australia wide to be introduced to the Medela brand.
  • Kids Business facilitated the brand introduction and worked with personality to secure coverage.
  • As a result, many influencers are sharing generous brand coverage, authentic recommendations while igniting conversations around breastfeeding with their followers. In majority of posts, readers’ express intent to purchase
  • Over a 3 month campaign, 10 key personalities have shared Medela brand info with their audience reach out to a collective audience size of 1.5M+

EXAMPLE COVERAGE:

  • Ashy Bines (800k+)
  • Chontel Duncan (558k+)
  • Michelle Bridges (198K+)ashy bines photo chontal photo
    michelle bridges photo

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