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You may have seen in the last post a brief mention about ‘micro-influencers’ and that is because they are kind of a big deal. The conversation surrounding micro influencers has been a hot topic lately, and we are going to share some brief insights as to why.

In a nationwide study conducted by Experticity, it was concluded that 82% of consumers are more likely to follow the recommendation of micro-influencers compared to73% who would act on the recommendation from higher profile influencer.

Similarly, in a Global Micro-Influencer study conducted by SocialPubli, found that micro-influencers have a staggering, seven times higher engagement rate on Instagram then influencers with larger audiences.

Micro-influencers have the ability to inspire their followers on a more intimate level because their audience has a more personable relationship with them. Readers feel they somehow ‘know’ the influencer on a more relatable level to that of a celebrity influencer. There is a likability factor- they are able to see themselves being friends with this kind of identity and ultimately trust what she has to say because it is likely this influencer is sharing a similar journey to her.

These ingredients spark attention and engagement as the influencer is in a position to help her readers make more informed decisions around your product.

What opportunity does this reveal for your brand?

Authentic micro-influencers with aligned values are efficient and trusted voices to amplify brand awareness and key messages to reach a specific, engaged target market at lower costs.

Find more:  Should you use Micro-Influencers? posted by Jane Danes. 


Want more insights about your customer and their relationship with your product and market category? Kids Business Communications delivers custom and full service Quantitative and Qualitative Market Research for your brand. Measure market awareness, competitor analysis, brand perception and why mums are – or aren’t buying your product. Learn more here.

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