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Kids Business Communications was appointed by Dyson to attract high profile bloggers to the Dyson Kitchen pop-up events held at the Good Food & Wine Shows nationally.

As part of this campaign, Kids Business was responsible for building awareness about the events amongst the blogging community and for inviting influencers throughout VIC, WA, NSW and QLD event. Post events, Kids Business coordinated product reviews with the bloggers.

Key Results

  • 68 event attendees
  • Each event focused on educating bloggers about the V6 Absolute
  • 100% of event attendees have/plan to review product
  • Collective social media reach of the bloggers involved – 2.2M+

Blogger Feedback

“After attending the Good Food Show in Melbourne this weekend, I was highly impressed with the Dyson show stand presentation, staff and products. I left feeling very satisfied with my experience and education I received on the day. I look forward to attending another event in the future.”

“I really enjoyed the creativity of the event and the hands on nature. We were not overloaded with information but just enough to WOW us”

“Never had so much fun cleaning up!”

“I ate up a storm at the Good Food & Wine Show. Thanks for letting me play with the confetti Dyson! I had *almost* as much fun cleaning it up as I did sprinkling it about. But seriously – that V6 vac is now on the wish list”

Social Snapshot

Dyson Social Snapshot

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