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Food Babies Love- Fresh Pots is a new range of convenient, nourishing baby and toddler food, offering time-poor parents peace of mind and the much needed opportunity to feed their babies fresh, wholesome and quick meals without compromising on nutrition, flavour and taste.

Kids Business Communications represented Food Babies Love- Fresh Pots to build brand awareness, educate consumers and attract attention of potential stockists. The campaign concentrated generating exposure via:

  • mainstream media
  • trade press
  • parenting press
  • blogger activation

Outcomes

Kids Business represented Food Babies Love- Fresh Pots to:

  1. Prepare all media collateral
  2. Secure targeted media coverage including: Trade press, parenting titles, metropolitan papers and TV
  3. Execute blogger trials, in depth reviews and experiences

Over a 3 month campaign Kids Business delivered:

  • 47+ pieces of exposure
  • 22 targeted titles promoted Food Babies Love- Fresh Pots
  • Total reach of 7.3M+
  • PR Value of exposure: $102K

Highlights include:

  • Food and Drink Magazine produced a 5 page feature on Food Babies Love- Fresh Pots and their founder
  • Channel 9 news interviewed the founder as part of a story on baby food content, the story included product placement
  • Leading parenting title, Essential Baby, featured multiple editorial content.
  • 5 content rich blogger opinion pieces were produced – all appearing on page 1 Google
  • Kids Business delivered 62% more pieces of coverage than promised
  • Media campaign reached 830% greater audience size than promised

“You guys (Kids Business) have really delivered and we are happy with the coverage you have secured.  Thanks for sending the report through.  It did come in handy and some of the stats and media clips helped to lend weight to our (retailer) pitch, so thank you so much for pushing that through for us.”  Founder Food Babies Love – Fresh Pots.

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