If you found this webpage, you are obviously very curious to know about 2019 trends expected to prevail on the topic of Australian’s e-commerce shopping habits. In this case, we thought we’d make it easy for you. We’ve collected a ‘hot list’ if you will of 6 top stats that crossed our desk this month for you to be across.
- Australia’s e-commerce market is strong and shows no signs of slowing down. A report highlights that Australia is currently the 10th largest e-commerce market in the world and shows no signs of slowing down with there to be an expected $35.2 billion market size by 2021.
- Consumers love discounts. 68% of consumers are keeping their eyes out for that perfect sale/discount. The breakdown of 68%:
- 77% = Gen Z
- 73% = Gen Y
- Most Aussies are now shopping online. In February of this year (2019), Statista found that 80.8% of Australians are shopping online with that number predicted to reach 85.2% by 2021. (Source: PayPal mCommerce Report June 2019)
- The global sales trend is mainstream now. Australian are fast adopting international shopping traditions (ie. Black Friday & Cyber Monday) with the results highlighting that these events are the most popular sales online consumers are drawn to throughout the year. (Source: PayPal mCommerce Report June 2019, Australia Post)
- Online shopping experiences demand attention. Around 30% of your online consumers are becoming more active online. Meaning 30% of your customers are posting feedback and leaving reviews. It is important to keep in mind that this habit is now an important aspect of any consumers (online & offline) shopping experience. (Source: KPMG)
- The power is in your hands. According to data extracted from Yotpo’s database, stores that have at least one social account (Facebook and/or Twitter) have 32% more sales than stores that do not utilise social accounts. (Source: Yotpo)
With e-commerce trends showing no signs of slowing down, it is time for brands to embrace all the touchpoint of the consumers’ online experience and ensure they are leveraging each point to improve the customer journey.