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Kids Business Communications helps Brands build profitable relationships with Mums

Mums are largely in charge of $132 billion of household spending. The way brands market and engage with this generation of Mums is critical to their success.

Kids Business works with brands keen to influence and empower Mums to make informed buying decisions. We do this with an unwavering commitment to Leveraged Relationship Marketing, which is at the heart of what we do.

Kids Business was born to exclusively specialise and invest in the skill set to market brands to the new generation of Mums across 4 core areas of focus: Market Research, Influential Relationships, On-trend Recommendations, Amplified ROI.

Combining research with our market intel and experience, is the backbone of our strategic recommendations. Kids Business spearheaded the “Billion Dollar Mum – What Makes Mums Buy Your Products” white paper, an annual market research report delving into Australian trends, trigger points and Mums’ pathway to purchase habits, which has now exploded into category specific research delivered on a monthly basis for brands.

Popular services include:  Market Research, Launch + Grow + Explode campaigns, Sampling and Review Campaigns as well as Australia’s Premier Influencer Marketing Events (Bloggers Brunch and Bloggers BBQ); known for leveraging relationships between brands and Mums via interactive expos that give brands access to 1 Million Mums in 4-hours.

Proudly, Kids Business is Australia’s leading agency for brands that market products mums buy, having represented over 200 brands including: high profile, blue-chip organisations as well as home grown family businesses across every single category, from food to fashion, health to home, baby to beauty and everything in between.  Kids Business now services both Australia and New Zealand markets.

Why brands choose us?

  • Unrivalled Connections
  • Outstanding Experience
  • Innovative Solutions

Ask us how we can introduce you to the most influential mums of Australia. That’s what we do.

Our Values 

1. Be extraordinary with everything we do and everyone we deal with

2. Nurture outstanding relationships

3. Make it happen

4. Lead product innovation and set the highest standards

5. Find the positive, bring the passion and share the excitement

6. Understand, invest in, share knowledge

7. Apply radical candor from the heart

The Founder

Christie Nicholas is a Marketing to Mum expert, Founder and Managing Director of Kids Business Communications. With over 15 years’ industry experience marketing to mums, Nicholas had a vision to create an agency at the forefront of trends that wholly embraced, respected and genuinely understood this target market so clients represented would achieve brand cut through, greater customer reach and fresh opportunities to drive growth.

Nicholas is also a published author of “The Mum Who Roared” (Exisle Publishing), an industry spokesperson and writes for a series of marketing publications.  Nicholas is available for speaking engagements and corporate workshops.

About the Babushka doll in the Kids Business logo

Babushka Dolls are traditionally known as a Russian Matryoshka Doll. The Latin root word of Matryoshka is mater which means “mother.” The ‘Mater’ is the matriarch of the family; the key person of influence that deserves to be revered.   At Kids Business, we couldn’t agree more.  The ‘Mater’ is at the heart of what Kids Business Communications does.

Kids Business team from L-R: Courtney, Christie, Bloggers Brunch MC Deauvanne aka Mama Stylista, Stephanie

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