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On May 27th 2014 Kids Business Communications arranged for bloggers to attended the MYER MYKIDS Emporium media launch. As part of the much-anticipated Myer Emporium, Myer launched the MYKIDS Emporium store featuring world-class concept areas from major international toy brands including Barbie, Thomas the Tank Engine, Transformers and Little Tikes. MYKIDS Emporium also features Australia’s largest LEGO® concept store, a state-of-the-art space where children will be able to immerse themselves in the world of buildable bricks.

Bloggers listened to key brand messages, had the opportunity to mingle with brand representatives and were amongst the first to explore the MYKIDS Emporium first hand!

Snapshot of results:

  • 43 Bloggers attended
  • Collectively reach of bloggers: 2.9M
  • Unique Visitors to blog: 1.4M
  • Blog Subscribers: 47.5K
  • Facebook Followers: 589K
  • Twitter Followers: 51K
  • Instagram Followers: 41K
  • Within 7 days approximately 70% of bloggers committed to writing a post

Read what bloggers had to say:

“Thank you so much for the invitation to this amazing event, my daughter and I had a ball and spent a mini fortune!…. Kids Business has opened up doors for me that no other company or encounters have.” Erin- Baby, Beauty and Beyond

“…I had an absolute ball. He was so exhausted by the time we left that he slept the whole way home. We’ve been busy assembling Lego and running around the house with our Ninja Turtle masks on (all 4 of us – hubby included). The store is amazing and I can’t wait to take my daughter in for a play and some shopping. Makes me wish I was a kid again” -Tracey, Melbourne Mama

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