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Smashing it! – SMASH and Ryobi big winners of the Bloggers Choice awards 2017, in conjunction with the Bloggers Brunch

Kids Business Communications, the pr and marketing to mum specialist agency, is excited to announce the brands voted in as winners of the Bloggers BrunchTM Bloggers Choice Awards, for the recent Bloggers BrunchTM held in Melbourne late October.

Twelve brands exclusively participated in the highly experiential social media event hosted by Kids Business Communications, to educate & engage personally with an elite group of influencers who collectively reach 2M others. Among them, Ryobi, Mustela, Lansinoh, Black and Decker, Portable North Pole and Bo-Po. As well as trusted Australian favourites, Cancer Council, Brauer, SMASH, Marathon Foods, ergoPouch, and Catch Group.

A huge turn out in Melbourne with 12 brands being represented

The Bloggers BrunchTM Bloggers Choice Awards are held after each event to give attending bloggers the opportunity to nominate brands for the following awards: Favourite Product and/or Service, Best Brand Experience, Most Likely to Purchase Product and/or Service and Best Community Initiative. These awards acknowledge both the bloggers’ voice and the level of impression the brands made on the day.

The winners of the Bloggers BrunchTM Bloggers Choice Awards are:

  • Overall Favourite Product and/or Service:
    Winner – SMASH
    Runner Up – Mustela
  • Most Likely to Purchase Product and/or Service:
    Winner – SMASH
    Runner Up – Catch Group
  • Best Brand Experience:
    Winner – Ryobi
    Runner Up – Mustela
  • Best Community Initiative:
    Winner – Cancer Council
    Runner Up – Ryobi


Bloggers couldn’t wait to pick up the new SMASH range

Jacqueline, a brand representative from SMASH Enterprises explains:

“What’s so great about this event is the chance to meet people face to face. This is our third time at the Bloggers Brunch event and for us it is an annual event – we would not miss it. It’s part of our calendar! And now, how fabulous for Smash that we took out 2 of 4 awards and received runner up for the other two! Thanks again for a great event.  There’s really no other opportunity out there quite like it.”


Catch impressed with a wide range of products

Other award recipients said: 

“The fact that all these girls want to talk. They want to communicate. They want to collaborate. And they want to learn something. I just love it.”  Barry Du Bois, Ryobi Brand Ambassador.

“It’s a fantastic opportunity for Catch. It’s exposed us to some fantastic future relationships and I think that is what’s important.” Matthew,

“We’ve done Baby Shows. We’ve done Baby Fairs. We’ve done Dermatologist Congresses. We’ve done everything and I said: This is the best thing we have ever done.” Anne, Mustela

Ryobi ambassador Barry DuBois, hosted interactive DIY workshops with influencers 
Ryobi Ambassador Kerryn Carter showed bloggers how its done








Christie Nicholas, Managing Director, Kids Business Communications adds:

“At this Bloggers BrunchTM event we were thrilled to welcome back a number of new brands, as well as brands returning for their second, third, fourth or fifth time working with Kids Business Communications. Our ultimate goal is to deliver a rewarding event for brand, influencers and just as importantly, the reader that connects brands with the influential mums of Australia and ignites long term relationships. The Bloggers BrunchTM Bloggers Choice Awards is the perfect platform to acknowledge the feedback from guests and the impact of the brands.”


Bloggers loved promoting Mustela

Watch the event highlights
All brands involved in the Bloggers BrunchTM Oct 2017 received extensive online coverage, intimate audience interaction, product trials and valuable introductions.


To enquire about the next event, please contact l 03 9598 9128 l @kids_business.

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