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The (Kids Business) research was the backbone of all the decisions that we’ve made. It’s given us a new lease on life. It’s allowed us to take a mature product, in a mature industry and space and given us an opportunity to refresh and revitalize. The beauty of doing the research as extensively as we did, is it puts the decision making back into the hands of the target consumer. We feel confident that the product will be successful.

Heinz

The Bloggers Brunch^TM had a DIRECT impact to our sales!

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