When the Bloggers Brunch^TM burst into the calendar of events, it was simply a way for bloggers and brands to meet and mingle in person – away from the clutter of a sometimes noisy online environment.

Fast forward 6 years and this bi-annual signature event orchestrated by communications agency Kids Business, has cemented itself as the ultimate money-can’t-buy soiree for awesome bloggers as well as being a coveted platform for selected food brands that want to be where the action and conversations with key influencers start.

The most recent Bloggers Brunch^TM event, was held in April in NSW.  This event provided an opportunity for FMCG food brands including Steggles and Cobs to each host a live, interactive, experiential demonstration to 50 bloggers, who collectively boast over 2 million followers.

Influencers met with brand representatives from both brands in person to learn more about the benefits, recipe ideas, product versatility and most importantly – to actually try the product.  Kids Business works closely with food brands exhibiting to serve a menu built around the brands involved to enhance the experience for both bloggers and the brands and in this instance welcomed on-site masterclasses from Steggles.

Food brands involved at the recent event were there to educate, inspire and empower bloggers in a valuable face to face environment and provide bloggers with the opportunity to start telling their brand’s story authentically and transparently.

“Cobs Popcorn will recommend the Bloggers Brunch^TM to other brands. It’s been a fantastic day to engage with bloggers and to really educate them about the fantastic range of Cobs Popcorn, ” explains Cobs Representative, Tamara Jenkins.

Bloggers enjoy meeting food brands in a hands-on space. Beyond the event, conversations continue with online brand commentary about their product experience, shared photos of the food and proof of a genuine love for a new-found favourite their whole family is tipped to enjoy:

“As a result of this event, Cobs popcorn is now on my next shopping list. Great tasting and loved the different varieties.” – Tamara, Love My Finds

“After attending Bloggers Brunch^TM I am now a true Steggler, all the tasty foods I tried were to die for!” – Laura, Mizz Mummy

The next Bloggers Brunch^TM now filling. Kids Business Communications is currently taking expressions of interest from brands interested in exhibiting and meeting with 50 leading female influencers and grocery buyers.

#bloggers_brunch @kids_business.  Contact christie@kidsbusiness.com.au for info.