Grassroots marketing to Mums is the catalyst to brand advocacy, mum to mum recommendations and securing cut through. Gone are the days where brands can blast messages ‘At’ Mums. Today’s successful brands know the value and power a 2 way relationship and conversation holds.
Via social mums, connect with an esteemed group of vocal online brand advocates via sampling, review campaigns, and/or events to fuel grassroot Marketing faster.
Two facts we know about mums is that: Mums trust the product recommendations of other mums over any other source and, they spend more time on social platforms than any other form of media.
With this in mind, Kids Business actively works with real life advocates to test your products and share their experience with their own networks via a dedicated Social Mums trial team. Kids Business will tell more mums about your products by:
- reaching out to 100,000+ mums in your exact demographic, (database customised by brand)
- identifying validated trial team that meets your criteria to trial your product
- Coordinate trial packs logistics and facilitate the reviews
- Repromote content to attract more consumers
Watch what to expect our Social Mums Event
- January 2015 Bloggers BBQ
- November 2014 Bloggers Brunch
- May 2014 Bloggers Brunch
- January 2014 Bloggers BBQ
- July 2013 Bloggers Brunch
- May 2013 Bloggers Brunch
- January 2013 Social Mums Say
- November 2012 Bloggers Brunch
- July 2012 Bloggers Brunch
- March 2012 Bloggers BBQ
- February 2012 Bloggers Brunch
- November 2011 Bloggers Brunch
- July 2011 Bloggers Brunch