Social Mums

Grassroots marketing to Mums is the catalyst to brand advocacy, mum to mum recommendations and securing cut through. Gone are the days where brands can blast messages ‘At’ Mums. Today’s successful brands know the value and power a 2 way relationship and conversation holds.

Via social mums, connect with an esteemed group of vocal online brand advocates via sampling, review campaigns, and/or events to fuel grassroot Marketing faster.

Two facts we know about mums is that: Mums trust the product recommendations of other mums over any other source and, they spend more time on social platforms than any other form of media.

With this in mind, Kids Business actively works with real life advocates to test your products and share their experience with their own networks via a dedicated Social Mums trial team. Kids Business will tell more mums about your products by:

reaching out to 100,000+ mums in your exact demographic, (database customised by brand)
identifying validated trial team that meets your criteria to trial your product
Coordinate trial packs logistics and facilitate the reviews
Repromote content to attract more consumers