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On June 13th 2013 Kids Business Communications arranged for bloggers to attended the launch of Kmart’s innovative new toy collection. Tracey Spicer was the event’s MC and Toy Queen Nicole  Szujda educated blogger’s on Kmart’s new initiative. Bloggers listened to key brand messages, had the opportunity to mingle with brand representatives and sampled the new toy collection first hand!

Snapshot of results:

  • 28 Bloggers attended
  • Collective Facebook Likers: 149 K
  • Collective Twitter Followers: 36 K
  • Collective Blog Subscribers: 123 K
  • Over 70% of attendees discussed “Kmart Play” event on their blog
  • As a result of the event 90% of attendees would recommended Kmart Toys to their social network

 *Images courtesy of Kmart

Read what bloggers had to say:

“Thank you for one of the best events I have attended as a blogger. I feel like not only was the event spectacular, but Nicole, John and the others from Kmart were all speaking to us and with us instead of at us. That does not happen often. I also left feeling like the company as a whole, was willing to keep evolving and working with the future that is here now. What a rare thing for an Australian company!” Rachel Devine – Sesame Ellis

“Just a note to thank you for inviting me to the Kmart launch- both my son and I had an absolute ball!! The energy & passion Kmart have for doing things differently is truly contagious. It was such an exciting morning to be a part of, so thank you for letting Checks & Spots be part of it. Look forward to collaborating with you more in the future…” Claire Hillier- Checks and Spots

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