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We do a lot of events and I can say I am definitely really happy with our involvement in this one.

Meeting with influencers in person is important to us because it allows us to foster 2-way conversations and properly educate who we meet

The level of engagement we had with this audience was genuine.

I was initially unsure if there would be enough influencers we could meet with who were pet owners – our product is more niche than say, food products that appeal to a wider audience.

However, Kids Business did their due-diligence before the event to ensure we hit our targets in terms of best-fit influencers, ready to meet with us and learn more about KONG pet toys.

On the day we met and personally educated 48 influencers with over 2 Million followers between them, to help them navigate issues or behavioural concerns they have with their pets and really understand what makes KONG toys different. Now we’re kicking off the next part of our partnership with these informed representatives – well aligned to our values and what we stand for.

So excited to see what they share about their experience with KONG toys to their readers.

KONG

You can’t sell your product to someone without them having tried the product themselves or heard about it from someone they know or trust.

This event is perfect for us. Within hours we had 11 influencers we met with in person, promote No Added to their followers. This was all organic content. I would love to do another event!

No Added

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