Voted Most Likely to Purchase at the Melbourne Bloggers Brunch™️
Congratulations to Smash Enterprises, announced as a recipient of the October Bloggers BrunchTM, Bloggers Choice Awards – Brand Most Likely to Purchase. The Bloggers BrunchTM is Australia’s Premier Influencer Marketing Event creating highly leveraged relationships between brands and a community of bloggers, influencers and social mums.
The event, a Kids Business initiative now in its 9th year, was held in Melbourne on October 26th and provided a unique, completely interactive brand experience day for influencers to attend on behalf of their readers, to meet, mingle and exclusively liaise with brands, trial products and learn about their unique brand story.
A panel of 95 influential guests with a staggering collective audience size of 3.1 Million readers, then placed their votes to nominate 14 brands exhibiting for a series of awards. The Bloggers BrunchTM Bloggers Choice Awards acknowledges both the bloggers’ considered voice and the level of impression Smash made.
Established in 1999, Smash is an Australian owned company that is best known for being the market leader in Back to School Lunch and Hydration products in Australia and the UK.
Jacqueline Murray, Smash Communications Manager who attended the event said:
“Smash have been a part of this event for 4 years now and genuinely love meeting new influencers and the opportunity to catch up with existing contacts, who as we know, play a key role in inspiring Mums from all around Australia. This award means so much to us, the fact that the top digital influencers are most likely to purchase Smash products, is a testament to our brand and amazing range of products, which we sincerely value. The feedback and endorsement we’ve had for our new range of Back to School products has blown us away and makes us even more excited for the in-store launch on JAN 4TH 2019.” Smash’s limited edition Back to School range can be found at Woolworths, Coles, Big W, Officeworks and Spotlight stores nationally from JAN 4th 2019. Products and designs will vary by retailer and are only available while stocks last.
Popular influencer Macarena, These 3 and Me summed up a consistent brand sentiment for Smash:
“I love it all! I want to get the full range! They were so helpful. Smash has really thought about everything.”
Christie Nicholas, Kids Business Managing Director and Founder of the Bloggers BrunchTM, adds:
“Via this event, influencers around the country have been getting to know Smash, their range, their people, their ethos for many years now and their love for this brand continues. Smash is committed to developing superior relationships as well as superior products that parents and kids alike simple adore and are wonderful recipients of this award. When you merge the power and reach of online, with the power and engagement of offline, more mums get to experience what brands like Smash stand for and how it suits their needs too. Our Influencer Marketing Campaigns continue to grow in popularity for both the influencers and the brands we involve.”
See www.KidsBusiness.com.au for the complete list of winners, and to enquire about 2019 events
please contact ph: 03) 9598 9128 or marketing@kidsbusiness.com.au
