Australia’s largest live social media event focused entirely on connecting companies with mums who blog took place in Melbourne on Saturday March 31. The ‘Bloggers BBQ’, as it’s called, is a ‘Brand Experience Day’ that introduced 100 parenting and lifestyle bloggers to 10 participating companies, including Fressure Foods, Cottee’s, Lenard’s, McCormick Foods, Crayola, Hotmail, Britz Campervans, Nad’s and Ella’s Kitchen. During the four-hour event, over 1,200 brand experiences, 400 tweets, and 380 brand mentions were collectively registered from 100 unique authors, who between them connected to an audience in excess of 107,000. Score one for social media…and mums.