“Did you know over 90% of consumers have made a purchase because of an online recommendation and trust blogs for product info over traditional advertising”

Popular ways pregnancy, babies and children’s brands generated trials & exposure via influencer events

We’ve seen 150+ brands participate at influencer events. To maximise results, previous pregnancy, babies and children’s brands provided:

Live demos & on-site trials:

• Only Organic served product on-site front of audience- look, feel, taste and touch. While mums were feeding their children the product, Only Organic had 1-on-1 time with mums to fully explain the product benefits

Clever, insta-worthy activity:

• Brauer pampered mums and bubs with their gorgeous set up of natural paw paw cosmetics and baby range
• The Octonauts took exhibiting to a new level with guest appearance and exclusive pop-up interactive entertainment. Their engaging kids activities were an insta-hit!
• The Peppa Pig Mascot was an absolute hit with the guests and encouraged extra brand interaction

Also popular:

• On site social media competition to activate promotion of the brand and involve readers
• Post-event promo offer/ retailer incentives to drive to stockist
• Set up space to look like a real-life “home” environment to really show how the brand fits into their home life

“What a fabulous event! It was a great opportunity for us just to meet and talk to all these fantastic mums who’ve obviously got a fantastic and a really wide community of people. These women were genuinely interested in learning about new products and having new brand experiences.”- Brauer

Contact us and we can brainstorm ideas to get more coverage for your brand. 

Easy ways pregnancy, babies and children’s brands leveraged event to deliver entire campaign

It’s more than just an event! It’s a 1 stop campaign. Brands activate ongoing reader trials, promote retailers, produce reviews. Dorel, InfaSecure and Crayola utilised event to:

• Launch new product: InfaSecure- Arlo range; Crayola- various product lines
• 50+ influencers saw the products in action and had personal face-time with the brand
• 70%+ of attendees requested to trial product post-event
• Both brands continued to collaborate with devoted brad advocates
• To speed up the process, other brands organised for attendees to collect product on the day

“The event gave us the ability to provide influential bloggers the Crayola brand experience one-on-one. We were able to engage, educate and give all blogger attendees the opportunity to directly experience the quality of our products. To be able to actually show, touch and demonstrate just added a real dynamic to the day and definitely left bloggers with a sense of enthusiasm…we are really pleased with that.” Crayola

“The highlight was definitely meeting all the bloggers and talking face-to-face with them to really go over the product and discuss about why it would suit their needs and their audience’s needs. It’s been invaluable.” InfaSecure

Contact us and we can take you through easy next steps to connect you with more mums. 

Interesting ways pregnancy, babies and children’s brands stood out

If you have a philanthropic campaign, celeb partnership, community program in place- or simply doing something very cool- the Bloggers Brunch is the platform to share! Recently, leading breast pump and breastfeeding product distributor Medela:

• Launched emotive infographic to promote partnership with Life’s Little Treasures Foundation to coincide with World Prematurity Day
• This infographic was shared by 70% of attendees on the day and successfully appealed to all attendees, even those not breastfeeding
• Medela secured 10 content-rich, informative blog posts with key influencers promoting the charity partnership, and even:
• Kick-started long-term influencer ambassador program with brand advocates to launch their new MyMedela app

“Kids Business represented Medela to execute a multi-dimensional PR Strategy as part of the launch of their new parenting support app. It was well thought out and interactive. As a result, the brand received extensive awareness and engagement with the media and consumers and continues to gain positive traction.  We were excited to work with Kids Business in a campaign that was topical, newsworthy, relevant and engaging.”- Medela

Contact us to simply chat about what you’re hoping to achieve and what resources & connections we have in place to assist.

2017 Calendar of Events now booking. Contact us for package options.