Voted Best Brand Experience at the Melbourne Bloggers BrunchTM
Congratulations to Colorific, announced as a recipient of the October Bloggers BrunchTM, Bloggers Choice Awards – Best Brand Experience. The Bloggers BrunchTM is Australia’s Premier Influencer Marketing Event creating highly leveraged relationships between brands and a community of bloggers, influencers and social mums.
The event, a Kids Business initiative now in its 9th year, was held in Melbourne on October 26th and provided a unique, completely interactive brand experience day for influencers to attend on behalf of their readers, to meet, mingle and exclusively liaise with brands, trial products and learn about their individual brand story.
A panel of 95 influential guests with a staggering collective audience size of 3.1 Million readers, then placed their votes to nominate 14 brands exhibiting for a series of awards. The Bloggers BrunchTM Bloggers Choice Awards acknowledges both the bloggers’ considered voice and the level of impression Colorific made.
Tanya Podlena, Colorific Marketing Manager who attended the event said:
“This experience was unlike anything we have done before. The energy and engagement that these influencers shared with Colorific was truly outstanding. Influencers were so generous with their time; they really wanted to learn all about us, our range and were genuinely supportive of our products that educate, entertain and bring families together. We were proud to be a part of their journey and inspire them with our craft projects and toys. We were inundated with influencers and kids alike immersed in our experience zone and have already received amazing and authentic online exposure.”
Popular influencer Tina, Hangry by Nature summed up a consistent brand sentiment for Colorific:
“Build a Bot was a stand out! Loved their interactive stand. The team was very engaging.”
Christie Nicholas, Kids Business Managing Director and Founder of the Bloggers BrunchTM, adds:
“Colorific put new meaning to the term ‘Stay and Play’ at this event, which was clearly a hit with our influential guests. As Colorific experienced, magic happens when you merge the power and reach of online, with the power and engagement of offline, to unite a community and build relationships. Given the integral role influencers play to inform and empower more Mums in Australia to get to know brands they value, we are so thrilled they fell in love with this great Aussie success story. Our Influencer Marketing Campaigns continue to grow in popularity for both the influencers and the brands we involve.”
See www.KidsBusiness.com.au for the complete list of winners, and to enquire about 2019 events
please contact ph: 03) 9598 9128 or marketing@kidsbusiness.com.au
