Voted Best Community Initiative at the Melbourne Bloggers BrunchTM
Congratulations to Bedhead Hats, announced as a recipient of the October Bloggers BrunchTM, Bloggers Choice Awards – Best Community Initiative. The Bloggers BrunchTM is Australia’s Premier Influencer Marketing Event creating highly leveraged relationships between brands and a community of bloggers, influencers and social mums.
The event, a Kids Business initiative now in its 9th year, was held in Melbourne on October 26th and provided a unique, completely interactive brand experience day for influencers to attend on behalf of their readers, to meet, mingle and exclusively liaise with brands, trial products and learn about their unique brand story.
A panel of 95 influential guests with a staggering collective audience size of 3.1 Million readers, then placed their votes to nominate 14 brands exhibiting for a series of awards. The Bloggers BrunchTM Bloggers Choice Awards acknowledges both the bloggers’ considered voice and the level of impression Bedhead Hats made.
Richelle Ellis, founder of Bedhead Hats who attended the event said:
“We are committed to protecting every child from the harmful effects of the sun, which is why our community is driven ‘Protect the Potential’ program started. For every hat sold, we donate a newborn hat to disadvantaged families and hospital groups. It’s really rewarding to know this initiative is valued by influencers too, who in turn, know so well what matters to other Mums of Australia. The time we spent chatting to them, sharing stories and working through what inspires their readers was valuable. Not only did they get to learn about the heart of our brand – we also got to know more about what matters to them too. We couldn’t be happier with the results from the Bloggers BrunchTM!”
Popular influencer Sarah Jade, Life with Sarah Jade summed up a consistent brand sentiment for Bedhead hats:
“it is so important to understand the why behind what they do. Great initiatives and beliefs in what they do (more than just hats). Wonderful to talk to and discover the range.”
Christie Nicholas, Kids Business Managing Director and Founder of the Bloggers BrunchTM, adds:
“Congratulations to Bedhead Hats and this great win! Seeing Bedhead Hats at the event merge the power and reach of online, with the power and engagement of offline, to share their enriching story and build relationships with influencers is exciting – especially given the integral role influencers play to inform and empower more Mums in Australia to get to know brands they value. Our Influencer Marketing Campaigns continue to grow in popularity for both the influencers and the brands we involve.”
See www.KidsBusiness.com.au for the complete list of winners, and to enquire about 2019 events
please contact ph: 03) 9598 9128 or marketing@kidsbusiness.com.au
