Winners from the Bloggers Brunch^TM Bloggers Choice Awards have been announced.  Now in its 9^th year,  the event orchestrated by Kids Business, Australia’s leading agency exclusively representing brands that market and sell to Mums, completed celebrations of the final – and biggest – Bloggers Brunch^TM of 2018 with this awards program.

After the interactive and rigorous brand experience day for influencers, attending on behalf of Mums of Australia, came to meet, mingle and exclusively trial new products, the 95 influential guests with a staggering audience size of 3.1 Million readers placed their votes to nominate a panel of brands for a series of awards. The Bloggers Brunch^TM Bloggers Choice Awards acknowledges both the bloggers’ considered voice and the level of impression the brand made.

Brands participated in the experiential social media platform to educate and engage personally with elite influencers.  Household brands showcased included: ASG, Bedhead Hats, Kids Smart, Catch, Byron Bay Cookie Company, Colorific, Heinz Baby Basics, Smash, Protect-a-Bed, Nintendo, WotNot, Little Innoscents, Vetta Pasta, and Zoggs.

Influencers had the opportunity to nominate brands for the following awards: Favourite Brand Overall, Best Brand Experience, Most Likely to Purchase and Best Community Initiative.

The winners of the Bloggers Brunch^TM Bloggers Choice Awards are:

	Overall Favourite Brand: Winner – Little Innoscents Runner Up – Colorific & Bedhead Hats (tied)
	Best Brand Experience Winner – Colorific Runners Up – Nintendo
	Most Likely to Purchase Product or Service Smash Runners Up – Little Innoscents
	Best Community Initiative: Winner – Bedhead Hats Runner Up – Smash

Jenna Carrigan, Little Innoscents Marketing Executive who attended the event said:

 “We are so pleased to have won this award for the second time.  We receive great feedback from the influencers we met and it’s very rewarding to have that translated into this accolade.  Mum to mum recommendations are very valuable. We love being able to meet today’s modern mum and share our brand and products. We have already made some really valuable connections that we look forward to building on in the future.”

Influencers attending were equally impressed:

“So many TRUSTED brands we love”, Jo – Little Melbourne (93K reach)

“Meeting new brands was GREAT!” Mel – Modern Mumma (275K reach)

Christie Nicholas, Managing Director, Kids Business Communications adds:

“What a great result for all of the brands exhibiting at the Melbourne event – and congratulations to award recipients.  Seeing our family of brand merge the power and reach of online, with the power and engagement of offline, to drive advocacy and nurture 2-way relationships with influencers is exciting – especially given the integral role influencers play to inform and empower more Mums in Australia to get to know brands they value. Our Influencer Marketing Campaigns continue to grow in popularity for both the influencers and the brands we involve. After almost ten years – this is just the beginning.”

All brands involved in the Bloggers Brunch^TM October 2018 received extensive online coverage, intimate audience interaction, product trials and valuable introductions.

To enquire about the next event, please contact www.KidsBusiness.com.au ph: 03) 9598 9128.