Kids Business Communications arranged for bloggers, media and online influences to attend media launches for “The Big Splash” in Melbourne on Thursday 13th February and Sydney on Thursday 20th February. “The Big Splash” is a charity campaign between Peppa Pig and Life’s Little Treasures Foundation to raise money for premature and sick babies. From March 1 to April 30 people are encouraged to sponsor children to ‘Splash like Peppa’ and participate in fundraising by holding splash parties at the beach, their homes or by attending a Big Splash event held by their local pool, creating as much splash as possible in five minutes.
Former Olympic swimmer and Life’s Little Treasures Foundation Ambassador, Brooke Hanson, was the MC at the Melbourne event. Bloggers and media listened to key messages about this campaign and how to get involved, as well as meet and mingle with Peppa Pig herself!
As a result of the day, Kids Business Communications was able to secure:
- 13 pieces of National Media Exposure
- 15 blogger reviews
Snapshot of results:
13 media attended, 25 bloggers attended.
Collectively their audience is: 2,636,151
Melbourne
13 bloggers attended
- Collective Facebook Followers: 64K
- Collective Twitter Followers: 14K
- Collective Instagram Followers: 23K
4 media attended
Sydney
12 bloggers attended
- Collective Facebook Followers: 69K
- Collective Twitter Followers: 6K
- Collective Instagram Followers: 9K
9 media attended
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*Image of Brooke Hanson and participants of The Big Splash