Popular ways appliance & home brands generated trials & exposure via influencer events
“We are trying to widen the reach of consumer we can get to and bloggers is the perfect way we can do that.”- Yamaha
“Just hearing all the questions and seeing how keen bloggers are about our products was definitely the highlight for Breville, as was meeting all of the people that we follow ourselves on Instagram and Twitter.”- Breville
“The people that we’ve met have been fantastic and we’ve been able to connect”- Jura
We’ve seen 150+ brands participate at influencer events. Appliance products are exceptionally popular and generate outstanding results, conversations and long term collaborators. To maximise results, previous appliance brands provided:
Live demos & on-site trials:
- Russell Hobbs served smoothies and treats made fresh in front of audience
Clever, insta-worthy activity:
- Remington pampered guests with hair makeovers
- Yamaha’s branded cupcakes were an insta-hit!
Also popular:
- On site social media competition to activate promo
- Post-event promo offer/ retailer incentives to drive to stockist
- Set up space to look like a real-life home environment to really show how the brand fits into their home
Contact us and we can brainstorm ideas to get more coverage for your brand.
Easy ways brands leveraged event to deliver entire campaign
It’s more than just an event! It’s a 1 stop campaign. Brands activate ongoing reader trials, promote retailers, produce reviews. Dyson, Kmart Home and Breville utilised event to:
- Launch new product/ range: Dyson- bladeless fan range Breville- The Boss personal blender Kmart- new line of Homewares
- 50+ influencers saw the product in action and had personal face-time with the brand
- 70% of attendees requested to trial product post-event
- To speed up process, bloggers even collected product on the day
- Within weeks, dozens of content-rich reviews were published via blogs that now dominate Google. Blogs were also amplified on social media platforms
Contact us and we can take you through easy next steps to connect you with more mums.
Interesting ways appliance & home brands stood out
If you have a philanthropic campaign, celeb partnership, community program in place- or simply doing something very cool- the Bloggers Brunch is the platform to share! Most recently domestic and commercial automatic coffee machine brand Jura:
- Hosted media event on-site to promote partnership with the Cancer Council
- Jura secured 10 blog posts with influencers promoting the charity partnership
- Kick-started influencer at home product trials in exchange for a blog review of the domestic coffee machine