• Mums control $130 billion dollars in household spending
• There are 3.2 million mums in Australia
• There are over 2000 mums who blog
• Blogs are being read by 72% of online Australians
• 7/10 people use social media platforms to make purchases
• 78% of females are active online for 21.9% hours a week
• 64% are using social media platforms and tools