“Thanks so much Kids Business! This whole campaign was super easy and professionally managed as we’ve come to expect dealing with Kids Business. This is the first time we’ve really utilised the stories as much as we could with blog stories, Plista campaign and Facebook campaign and the results are much stronger. It’s worth noting that one of the posts has had 2,211 views on our blog and has done very well on Plista. Thanks again for facilitating this campaign for us!” Mitsubishi
Following the success of four previous campaigns that each resulted in car sales, Kids Business Communications was reappointed to launch an influencer outreach program as part of the new Pajero Sport Campaign.
Kids Business identified and secured six online influencers, a mix of travel and lifestyle types, who fulfilled the brief supplied by Mitsubishi to participate in the campaign. As part of the collaboration, each influencer took her family on a Pajero Sport getaway and shared their personal experience with their online community, combining written posts, vlog, photo series and continuous social media sharing.
Outcomes
Over 55+ pieces of content was generated by the six influencers- a fantastic result! The content produced by the influencers then formed the basis of Mitsubishi’s digital Pajero Sport campaign with great success. Every piece of content was shared and promoted via Instagram, Facebook as well at the Mitsubishi website and more. By continuously sharing the authentic content, Mitsubishi allowed real-users to promote the vehicle with their own honest account of the brand experience. This transparency was more engaging and Mitsubishi’s proactive sharing ensured more even more potential customers researching the vehicle read the reviews.
Kids Business and Mitsubishi Motors have proven how easy and effective it is to multiply audience reach by proactively utilising content produced by influencers and bloggers. This approach seamlessly integrates into Mitsuibishi’s overall marketing strategy and results in more impressive ROI.