Supermarket stress means speedy shopping for parents and smarter strategies for brands
New research by the University of South Australia shows mums and dads speed up their shopping, spending up to 10 minutes less in supermarkets than…
New Client Announcement – Protect-A-Bed
Sleeping on the job just got real for Kids Business Communications as Protect-A-Bed® renews its PR, Marketing and Influencer representation with the agency for another…
Top 5 Reasons Why Influencers Will Come to Your Event
Have you ever thought about hosting a blogger, media and influencer event? Or, perhaps you have already done this previously? Many brands participate in an experiential…
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Top 3 ways to keep customers happy
Power Retailer explains ‘responsible use of data, efficient service and the occasional freebie are the best ways for retailers and brands to keep customers on…
5 Essential Strategies for Brands that Focus on Back to School Essentials
1. What are some marketing strategies that appeal to mums during back to school season? In store experiences that facilitate brand engagement and education. For…
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Older Aussies less stressed and more connected research finds
A study of 20,000 people has shown a stark difference in generational attitudes in Australian society.
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