Kids Business Communications to work alongside Mitsubishi Motors as part of 2016 Mitsubishi Outlander SUV launch

Kids Business will orchestrate a blogger outreach campaign for Mitsubishi Motors as part of the Australian 2016 Mitsubishi Outlander SUV launch.  This is the third campaign for Mitsubishi that Kids Business has been involved in.

Eight well aligned bloggers will trial the new Outlander and subsequently share their personal experience with their online community with a combination of written reviews, vlogs and photo diaries. Collectively these bloggers representing Mitsubishi have a total reach of 350K+ Monthly Unique Visitors and 450K+ Social Media fans and specialise in different blog categories, such as parenting, style, lifestyle. The variety of bloggers participating will ensure that potential consumers have the opportunity to better understand how the vehicle suits different needs and tastes.

Kids Business Director, Christie Nicholas says, “Last time Kids Business worked with Mitsubishi one of the bloggers loved the brand so much that they actually purchased a Mitsubishi so we are very excited to be a part of the journey with this next group of bloggers and a well-regarded brand such as Mitsubishi.  The group of bloggers representing Mitsubishi are highly enthusiastic about test-driving the latest Outlander and sharing their thoughts with their readers.”