Have you ever thought about hosting a blogger, media and influencer event? Or, perhaps you have already done this previously? Many brands participate in an experiential event as a way to launch a new product, share a new brand message, create a brand experience and connect with an audience in a more intimate and personable way.

Events and brand activation’s work effectively for products that market to mums. If you’ve requested a copy of our Billion Dollar Mum – What makes mums buy your products market research report with 2000 mums, you’d know that offline experiences are Key: 97% of mums rate brand experiences, such as activations, events, sample opportunities as the most influential medium driving them to purchase.

When it comes to creating an event for this audience to create a memorable brand experience, there are four questions you need to ask yourself and be super clear on your answers:

1. What are my objectives and what do I want to get out of the event experience?
2. Is an event the best way to meet my brand objectives?
3. What are we actually going to do at the event and is that remarkable enough?
4. Why will my guests want to come to my event and what’s in it for them?

This is an example of the due diligence we apply when we work with brands on either a bespoke event, or for their involvement in our series of Bloggers Brunch events. We work with our brands to be 1000% clear on these elements that shape an awesome experience both for you and the guests.

Here’s an example of why influencers choose to attend the Bloggers Brunch^TM – the live, vibrant, interactive event where influencers and brands meet and mingle. This event has been running for over 7 years and has secured a firm place in the influencers calendar.

The top 5 reasons why influencers come along include:

1. Direct access to brands – At the Bloggers Brunch influencers mingle with brand representatives one-on-one in ‘brand zones’ which allows for natural discussion to flourish while interacting with products. Its casual, conversational way, is designed to facilitate authentic relationship building. Meeting face to face allows influencers to ask questions as well as showcasing their passion and ideas, this can result in the right post event collaborations and ongoing ambassador opportunities.

 “If you want to help your readers and find out new brands and products it’s a really good way to do it, and just meet them person to person.” – Jackie (Urban Ma)

Tip 101: Make event experiences personal with direct access to representatives

2. Connecting with other influencers – Our events focus on creating an experiential day that nurtures the importance of both online and offline relationship building. Connecting with fellow influencers gives the opportunity to catch up in person, learn from each other and share stories and strategies, with scope for collaboration. Friendships form at the Bloggers Brunch over shared interests and a sense of community that connects women from all around Australia.

“To see mums in person, rather than behind the screen, it’s just wonderful.” – Bridget (Midnight Mums) 

Tip 101: Make it a fun, enriching networking experience

3. Staying on top of industry trends and information – The Bloggers Brunch is more than simply a networking event as influencers learn important brand information and see first, exclusive product launches. Attendees, often early adopters, are encouraged to take away more than just product samples, with a host of inspirational speakers from the blogging community as well as high profile brand ambassadors inspiring and chatting with the crowd. Influencers walk away inspired with matters that relate to her topics, whether it be health & beauty, travel, or motherhood, which helps her gain important resources to create engaging and useful content for her followers.

“The guest speakers were excellent” – Natalie (Miracle Mumma) 

Tip 101: Present brand information in an interesting way

4. Turning passion to income – Content creation is at the heart of influencer activity and the best content is created on topics and products that influencers are truly passionate about. At our events influencers can investigate opportunities with the brands that spark her passion, and ask the hard questions about the products to best represent them to her network. Our influencers are exceptional women, many with inspiring stories and are opinion leaders online for this reason. Creating income from their work and having access to sponsorship opportunities are vital in enabling them to continue creating exceptional content for years to come.

“I think it’s really important as a blogger to think about how you can work with brands so that you can actually create a sustainable income from something that is also, and usually starts off, as a passion.” – Imogen (Inside Out Style) 

Tip 101: Offer long term collaborative opportunities for bloggers

5. The last reason why influencers continue to support this event is because they trust Kids Business Communication has done their due diligence on the brands too. All brands are extensively pre-screened to 100% ensure that the message and products are aligned to the values behind the event, and that the products the brands are showcasing will genuinely add value to both the influencer and her network. That way, the brands can feel confident that they are a perfect fit for the guests, and the guest also know that the brands have her best intentions considered.

Tip 101: Have other’s interests in mind while delivering on your brand values

So, next time you’re considering an event as part of your marketing to mum strategy be sure you know your purpose, what your audience will appreciate and what you’re going to do to be extraordinary.

Looking for an easy, proven & extraordinary event experience? Now booking 2018 NSW, QLD, VIC Bloggers Brunch events.

“We’ve done baby shows. We’ve done baby fairs. We’ve done dermatologist congresses. We’ve done EVERYTHING and I said: THIS is the best thing we’ve ever done.” – Mustela

“This is our third year at the Bloggers Brunch event and for us it is an annual event. We would not miss it – it’s part of our calendar. There’s really no other opportunity out there quite like it.” – Smash

View more Bloggers Brunch success stories here and contact us to showcase your brand.

Influencers, be sure to sign up to our network here.