Marketing to Mums done well. Six marketing lessons from the founder of Ella’s Kitchen
Paul Lindley is the founder of Ella’s Kitchen. Though he has no traditional marketing experience, Ella’s Kitchen has an annual turnover of over 100 million…
Bespoke Spotlight Event: National Craft Month Preview
(updated March 2017) Kids Business has been collaborating with Spotlight over 4 years via a series of influencer events to coincide with key campaigns including…
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Mobile is crucial for brands targeting “Millennial Mums”
New research emphasises the relationship between Millennial mums and their smartphones. A Millennial mum is aged roughly between 19 and 35, 8 in 10 births…
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Cocobella introduces new kids range of coconut water to bloggers at targeted event
RESULTS: 60 awesome bloggers learn about the product and tried first-hand at the Kids Business event Cocobella introduced their new lunch-box friendly kids range, Cocobella…
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New research: 40% of mums now watch Christmas ads online first
New research from the UK has shown online video has beaten TV when it comes to Christmas ad viewing. 2000 mums were surveyed in the…
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World Prematurity Day – November 17th 2014
Around the world hundreds of societies, associations, professionals and individuals will mark the 4th annual World Prematurity Day on November 17th. In honour of the…
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